Downtown Salisbury is more than historic, it is eclectic, vibrant, and moving forward. The convergence of old and new. Downtown Salisbury is in the middle of it all and has blossomed into a destination for all to enjoy. You will find many unique shops, museums, live theater, and cultural activities. Our restaurants offer an array of cuisines; pleasing to everyone’s tastes. Take a stroll Downtown and you will marvel at the architecture of our turn of the century buildings. Along your stroll you will see beautiful landscaping, a courtyard,and many pieces of public art. Downtown is also host to many events throughout the year.
All this did not happen by accident; Urban Salisbury developed a Downtown Master Plan that guides us in our revitalization process. Public and private investments are paramount to our success. The plan is based on four principles that include Organization, Design, Economic Restructuring and Promotions.
Organization generally happens behind the scenes and includes Urban Salisbury’s collaborative work with downtown businesses and organizations. Design is the most evident of the principles. It includes many elements that enhance the look of the Downtown. Urban Salisbury helps to recruit and retain downtown businesses as part of the Economic Restructuring principle. The last principle, Promotions, is like the glue for the other three. The branding, imaging and marketing of downtown are critical for the success of our revitalization efforts.
Our revitalization achievements have created a pedestrian friendly, aesthetically pleasing and safe environment designed for a great place to live, work and play!
What is the Comprehensive Master Plan and why is it important?
The Comprehensive Master Plan (CMP) describes the broad vision for the City’s future. It provides the core philosophy that directs all development and conservation activities in Salisbury. It guides where and in what form development occurs in the community and frames Urban Salisbury's capital improvement projects.
The CMP is used to test the appropriateness of both public and private development proposals. During the life of the plan, decisions will be made on land use issues and budget priorities. These decisions will be judged by the extent to which they correspond with the master plan.
Phase 1
Phase 2
Phase 3